The brand name is pronounced “You-bee-gee”.
It originates from the latin prefix ubig (“everywhere”) + gi for “giga” (“see gigabytes”).
Positionning:
– Ubiquitous, always and everywhere
– Personal, affectionate, here to help me
– Reminds us of a cute Japanese animated character
– Fun, global and highly energetic, Ubigi makes everyone happy because all stress is now gone